About Didu

How it started

The idea was Troels': what if the first thing your phone gave you in the morning was something genuinely worth knowing?

That question became the standard we hold every drop to: true, new to you, and worth your time.

Who makes it

Troels

Troels

Founder

Copenhagen

Anna

Anna

Editor

Copenhagen

Anastasiia

Anastasiia

Design

Kyiv

Troels founded Didu and runs it. He has published several books, including a bestselling thriller, and built and led companies before this one. Writing taught him how to hold a reader's attention, and building companies taught him what it takes to make something that lasts.

Anna researches, curates and writes the drops, and makes every image. Twenty years in advertising taught her how to hold attention. Didu is what she does with it now. She named it, after the question at the top of every drop: “Did you know?”

Anastasiia designs the app. How it moves, how it feels to use. She is in her early twenties, in Kyiv, and much of her adult life has been shaped by war. She builds calm things.

How a drop is made

One goes out every morning. Each one is researched, written and illustrated by us, and nothing goes out until it earns your two minutes.

The whole process, with a real drop taken apart

Where this is going

We are not finished. More themes. Better ways to keep hold of what you read. Specialists on the subjects where we want to go deeper.

Whoever joins now helps shape it. We read every email at support@didu.app. If there is something you think is worth knowing, we would like to hear it.

For press

Didu is a daily curiosity app made by three people in Copenhagen and Kyiv. Every morning it sends subscribers one true, surprising thing about the world, researched, written and illustrated in house, and checked against two credible sources before it goes out. It has no feed, no ads and no tracking.

The people. Didu was founded by Troels Palshof, a novelist with a bestselling thriller behind him, who also builds companies. It is designed by Anastasiia, in her early twenties in Kyiv, whose adult life has been shaped by war and who is building something deliberately calm. It is written and illustrated by Anna, who spent twenty years in advertising.

The editorial standard. Most ideas never make it. Every drop has to be true, new to the reader and worth two minutes, and anything that fails one of the three is dropped.

The business. One price, no advertising and no tracking, in a category built almost entirely on attention.

Logos, screenshots and team photographs are available on request. If you are writing about Didu and want a drop taken apart line by line, this page shows how one is made.

Back to Didu